Thinking about trademarks, the iconic ones that come to our minds are Nike, Coca-Cola, and Apple. They are elegant, simple, and yet bold enough to leave a lasting impression.
Making an ideal logo for your company includes a lot of decisions like layouts, colors, fonts, and symbols. Learning how to design a logo does not have to be difficult, and you don’t need to be a professional designer.
We can easily guess McDonald’s ‘M’ and Netflix ‘N’ anywhere just by looking at their design or color. This is what a well-designed logo does: it makes a distinctive identity for your brand. A great logo is instantly memorable, closely connected to your brand’s ideas and values, and it is memorable. Just simply think why trademarks are unforgettable.
To assist you in captivating the significance of your business and brand identity, we have composed one famous design. We have composed this logo guide so you can confidently make a perfect logo for your brand, personal passion, or any side hustle.
Tips To Design A Professional Logo
A logo can break or make your brand’s reputation because it’s the initial thing people take into consideration. So, make sure that it is visually attractive but also simple to understand. Here’s a simple step-by-step breakdown for logo design.
- Recognize Your Brand
The initial step to design your logo is to recognize your brand. Before you decide to open Canva, start sketching your brand’s specific values. This includes discovering your buyer persona, target audience, and most importantly, how you want your audience to perceive your logo.
- Look For Inspiration
Getting started is usually the difficult part of any artistic activity. It is great to have an idea but sometimes the issue is that many ideas come at once. It can assist you in seeing what other businesses are doing and get a feel for the types of trademarks you like most.
- Analyze The Words That Narrate Your Brand
Use tools to explore synonyms and other words that show your business’s primary theme. It is ideal to pick five to ten words that show your business spirit and utilize them to support your logo design. For instance, if you’re in the jewellery industry, simply type “jewelry”, and you will be amazed to see how many synonyms you will get for it.
- Choose A Sketch And Elevate It
Now you have some sketches, so choose the one that communicates to you most. Make an in-depth effort to show your brainstorming story and envision your thoughts. Use your mental efforts to elevate your logo sketch into a thoughtful, relatable design that sticks to your brand’s values.
- Recognize Logo Style
The style of your logo should go hand-in-hand with the general feel of your brand. It assists you in thinking about what type of experience you want customers to have. Do you desire to make them feel inspired, warm, cosy, or nostalgic?
- Classic Logo
It makes your business appear professional and reliable.
- Vintage Logo
This gives a fresh and minimalist look.
- Fun
If your brand sells freakish products to a young audience, then opt for a fun logo style.
- Handmade
To show organic shapes, line-drawn illustrations, and handwritten fonts.
6. Choose A Proper Color Scheme
Color plays a crucial role in brand identity and decision-making. Your trademark color will end up on social media feeds, in-store signage, marketing emails, your website, and every other place where you can interact with your brand. No color is universally better, but each color says something different. You want to ensure that you are communicating the right things. Color psychology in design is used to focus on specific corporate traits and products for particular colors.
- Brown
This is usually associated with homemade goods, all-natural ingredients, and freshly baked treats.
- Orange
This color radiates energy, warmth, and passion.
- Yellow
It gives energy, light, and warmth.
- Green
Green can be called an organic feeling that brings to mind eco-awareness, lush rainforests, and a sense of peace.
- Blue
This tends to call for feelings of ease, trust, and peace.
7. Pick A Font
Now is the right time to combine your imagery with text. Choose the typeface this text will have if your company name ever exists without your logo. If you pick on a letter mark or word mark logo, your font choice is even more important.
Your font choice can say a lot about your brand. You can choose any font, either serif or sans serif, also known as modern and classic.
8. Ask For Feedback
You get three responses after completing your logo design: yes, no, and wow. Once you feel like your design is ready, consider sharing it with others and look for constructive feedback. Of course, you can ask for feedback at any point in the procedure, but it is best to get the reactions of people when it is fully ready.
Frequently Asked Questions
- How do you design a logo for beginners step by step?
- Recognize your brand.
- Brainstorm the words that tell you about your brand.
- Make some sketches.
- Pick a sketch and elevate it.
- Make a layout for your logo through free design platforms.
- Decide on your colors.
- Pick a font.
- Ask for feedback.
2. Can I design a logo on my own?
You don’t require any fancy editing or years of experience in designing. You can create a logo by yourself in a few minutes with an online tool called logo maker. But before you begin your journey of logo design, you need to be confident about the procedure.
3. What is a powerful trademark?
A powerful trademark is a device or symbol that is used to recognize a company. They are crucial because they act as the recognizing mark of an organization. They are signs that differentiate one organization from another.
It’s A Wrap For Logo Designing
In a nutshell, you could say that appealing design requires talent, but you can never know you have it or what that means. You can say for sure that ideal logos do not happen due to mishaps. They are the final result of interrogating, deep thinking, discovering, collaborating, starting, and failing repeatedly.
Every small detail of your logo, like fonts, sizes, colors, shapes, and more, can impact the type of impression it creates on customers. Even though, at the end of the day, your trademark may not align with every viewer, a robust logo design procedure is your ideal opportunity to bring your business statement to life.