Each time a company needs to make a hiring decision in Dubai, they ponder on the same question: Should we insource or outsource?
Some businesses are raving about the advantages of outsourcing design projects. While others are strictly against it because of bad experiences. In this article, we are going to shed light on it to give you a better idea about which to apply.
Why is it important to hire a graphic designer?
The main response to it is that we are living in a technology-driven world right now. This is the age of digital gadgets and a strong social media presence is essential for all businesses. Visual strategies are the chief element behind creating brand awareness. It is also the only way to attract the attention of customers on a worldwide range.
A talented graphic designer is needed to provide your company with all this exposure. There are two main causes to hire a professional graphic designer and not attempt things yourself.
- Establishing a brand personality and create initial related assets.
- A graphic designer will constantly build up the brand for advertising and internal purposes.
However, engaging in graphic design can also present a number of challenges for any company. Here are some of the issues that arise:
- Graphic design tends to be extremely time-consuming.
- Different projects and brands require varying styles and skills in design.
- It can become quite overwhelming to keep up with the rapidly changing trends in consumer preference when it comes to design.
Outsourcing graphic design
To define outsourcing, it is the practice of hiring someone outside the company to do certain functions. It can be either an individual or a whole another company who is handling that task. Following is the list of reasons why companies like to outsource:
- Reduces or controls costs by 59%
- Focuses on central functions 57%
- Solves the issues related to capacity 47%
- Improves quality of service 31%
- Helps in gaining access to expert knowledge and talent 28%
- Manages the workplace environment 17%
- Accelerates business transformation 17%
This list of reasons is not evidence of this process being free of flaws. We are now going to examine some of the positive and negative points of outsourcing. This will give you an insight into whether it is a move suited for your company or not.
The pros of graphic design outsourcing
1. Lesser cost
From a financial perspective, outsourcing a graphic designer is much cheaper than getting an in-house employee to do the job. While outsourcing, you are free to decide how much can be spent on each project. As each one is different and has a varying scope. Or it is being worked on by another person entirely.
2. Flexibility
When outsourcing is in play, you can always bring changes in the size of the team. You can hire people according to your need. For example, in a busy month, you can have more than one designer handling the projects. During a slower period, a single outsourcing designer would be good to work with. This can not be practiced with in-house employees.
3. Diverse talent
It is also a useful way to apply skills to your work that are lacking in your team. If a project needs a skill that you are in short of within the workplace, it is best to outsource. This way you can satisfy clients from all types of fields. Even those that aren’t exclusively focused on by your company.
4. Fresh concepts
Outsourcing can spice up the ideas for your designs. When you hire an outsider, you are opening up to new opinions, perspectives, and styles. This can attract new clients or even re-engage the interest of existing ones.
The cons of graphic design outsourcing
1 . Divides focus
You cannot know how many projects a freelancer designer could already be working on. This will lead to them not giving yours all the attention it needs. This can result in poor and fault design which causes more revisions and is a waste of time and money.
2. Tough to find a suitable fit
It can be quite tricky to find a designer that is absolutely the best for your task when outsourcing. You must research a bit and find references if possible before hiring an outsourcing designer.
3. Reliability and management
Another disadvantage is the lack of control a company has over outsourced workers. It is not possible to watch over their ability to work within deadlines. Furthermore, you will need extra management to deal with payment, recruitment, and legal issues.
If you are set to hire a graphic designer, specifically an outsourced one, our in-depth study is sure to help you out. The pros do exceed the cons so your decision in favor of it is likely to be a good one.